Asda Online Doctor vs. Oviva: which one is right for you?
It can feel like there’s so many Wegovy providers to pick from – so how do you choose? A good place to start is thinking about what you want most from a provider, like the costs, or the support you get.
Two of the main options are a private service, like Asda Online Doctor, or an NHS-accredited weight loss programme, like Oviva.
Let’s break down the key differences between Asda for Wegovy, or Oviva to help you understand which may be right for you.
Key Takeaways
- You can access Wegovy from online doctor platforms like Asda or NHS-accredited services like Oviva.
- Asda Online Doctor’s private service offers Wegovy from £88* per month up to £248* and includes a weight loss support pack and doctor check-ins.
- Oviva’s NHS-funded, tailored weight loss plan includes 1:1 coaching and Wegovy (no prescription fee), delivered to your door.
- Weight loss on Wegovy is most effective when paired with healthy changes to your diet and lifestyle.
Asda Wegovy vs. Oviva: what’s the difference?
Asda Online Doctor
Asda Online Doctor offers access to Wegovy through a private subscription.
You’ll complete an online questionnaire to see if the medication is suitable for you. If approved, you’ll pay for your treatment.
Prices start at £88 per month for the starting dose (0.25 mg). This will increase over time as your dosage increases.
At the maintenance dose of 2.4 mg, you’ll pay £188 for a 4-week supply. For one year, that’s around £2,200. And the maximum dose of 7.2 mg is £248.
You’ll also get a weight loss support pack and periodic check-ins with a doctor.
Oviva
Oviva’s personalised weight loss plan is covered by the NHS and your GP can tell you if you’re eligible.
With Oviva, you’ll get Wegovy via an NHS prescription at no fee, delivered to your door.
Oviva’s programme includes a tailored weight loss plan and remote 1:1 health coaching, plus meal tracking, goal setting and progress tracking – all through our app.
Our programme is designed to build healthy habits into your daily life for change that lasts.
At first, I was worried about the cost of the programme, but everything was covered!
What you get with Wegovy from Asda Online Doctor vs. Oviva
Explore the key differences between accessing Wegovy through Asda Online Doctor and through Oviva, so you can choose an approach that works for you.
| Asda Online Doctor | Oviva | |
| Service | Private prescription | Weight management programme, available via the NHS, combining weight loss medication with support to promote behavioural change |
| Cost of Wegovy | From £88* per month, up to £248* per month for the max. dose of 7.2 mg | Available at no cost via NHS prescription |
| Support | Free weight loss support package and doctor check-ins | Ongoing, 1:1 support plus access to a professional healthcare team of doctors, dietitians and more |
| Delivery | Free click & collect from an Asda Pharmacy, or paid delivery service to your home | Free home delivery |
| NHS accreditation | No | CQC-regulated, accredited by the NHS |
| Eligibility | Online eligibility questionnaire, with doctor approval required | Referred by your GP |
Support style: private prescription vs. tailored weight loss plan
When choosing between Asda’s prescription service and Oviva’s weight management programme, here’s what to consider:
If you choose Asda weight loss injections
Asda’s service offers fast access to Wegovy if you meet the eligibility criteria.
Most of the support comes from prepared guidance materials and clinician check-ins, which may suit you if you feel comfortable managing changes to your diet and activity levels independently.
But it’s worth noting that, with private prescriptions, costs can add up quickly.
A 4-week supply of 2.4 mg Wegovy costs £198.97*, which adds up to £2,586.61 per year.
If you want the medication delivered to your home, you also need to add in delivery fees. They do offer click & collect.
If you choose Oviva’s programme
Oviva offers a weight management programme, with weight loss medication available via the NHS.
With a GP referral, access weight loss support designed to help you make lasting changes that you can keep up even after your treatment.
As well as prescription Wegovy you’ll also get:
- A personalised weight loss plan and a 1:1 health coach
- Support from dietitians and experts to help you lose weight and build sustainable habits
- Step-by-step guidance to maintain your results, even after medication ends
- An easy-to-use app to track weight, meals and activity – set goals and stay motivated
Why results don’t stick on Wegovy alone
Wegovy can help you lose weight, but without building healthy routines that stick, results often fade. Here’s what you need to know — and what really supports long-term success.
Lasting change is key
- The challenge: Studies show that without ongoing support, people regain up to two-thirds of their lost weight within a year of stopping Wegovy.
- Why it happens: Weight loss alone doesn’t teach your body or brain what’s needed to maintain results.
- What helps: Building healthy habits you can maintain over time — like balanced eating, regular movement, good sleep hygiene and stress management — is key to keeping the weight off.
Tip!
Focus on small, consistent habit changes rather than quick fixes or crash diets.
Risk losing muscle, not fat
- How Wegovy works: It mimics a hormone that reduces appetite, so you naturally eat less.
- The risk: Losing weight too quickly or eating too little protein and key nutrients can cause your body to burn muscle for energy instead of fat. Clinical studies show that up to 40% of weight lost on Wegovy can come from lean tissue.
- Why it matters: Losing muscle can slow your metabolism, making it harder to continue losing weight — or keep it off.
- What helps: A balanced diet provides the nutrients your body needs to keep losing fat, while strength training preserves muscle and protects your metabolism. Oviva is designed to get you there.
Tip!
Prioritise foods rich in protein, fibre, and key vitamins to support your body during weight.
With Oviva, you’ll learn to:
- Build healthy eating habits, so you eat enough protein, fibre, vitamins and minerals
- Incorporate exercise into your lifestyle, including strength training
- Reduce muscle mass loss, so your weight loss is more focused on reducing body fat
Managing side effects
- The reality: Nausea, diarrhoea, or rapid facial changes (“Ozempic face”) are common when starting Wegovy. Many people feel like stopping the medication.
- Why it matters: Stopping early can slow weight loss or undo progress. But in most cases, side effects can be managed with the right support.
- How support helps: Using the app’s chat function lets you check in with your care team anytime. They can advise on adjusting meals, dosing, or lifestyle habits so side effects are easier to handle — without giving up on your weight loss goals.
Tip!
Plan meals and lifestyle habits around your treatment to make side effects easier to handle.
Lose weight – and keep it off!
Oviva equips you with everything you need to lose weight and keep it off – even after you stop taking medication.
No more extreme dieting, no more yo-yos.
- 15% average body weight loss in 1 year
- No more calorie counting
- Get an easy referral from your GP
There’s a reason why we’re recommended by 97% of users.
Book an appointment with your GP to check your eligibility – and our info pack gives you everything you need to prepare!
*Price correct as of March 2026